So, you’re in the real estate business and some people do visit your website, but they just do that; they do not ultimately do business with you.
You ask yourself, “what gives?” Well, the answer is quite simple: it is probably because you have a bad design.
You see, web design is quite important, especially if you want people to convert into your customers. So if you want to change it up, here are some web design tricks from website development experts that will help you get more leads:
Know Where Your Visitors Are Clicking by Using Heatmaps
So, you want to improve your website’s design so that you can turn your site visitors into prospective buyers, but how will you know where to put some designs, animations, and other media on your site?
Well, there is actually a simple solution and it is one that involves heatmaps. Basically, what a heatmap does is that it will tell you which areas on the screen people are usually clicking at. This information will then help you know where you should put your site’s elements for maximum gains.
You could sign up for an account in the Hotjar website and post the link to your homepage (or any page you want to have tracked by the software).
After a month or so, you will be given data that can help you where your visitors usually click on your site. Again, use the information to help you know where to put your icons, buttons, and media.
Follow the “F” Pattern When Writing Content
There is an interesting study conducted by the Nielsen Norman Group. The findings state that people usually read content in an “F” manner.
What I mean by this is that people read content starting from the top left, then right, then a couple of steps down, then right again, and then all the way to the bottom of the page.
You have to leverage this to your advantage. When writing content, make sure to follow this “F” pattern so that you can place them accordingly.
The use-case is not limited to just your blog posts, though, as you can even use these on some landing pages as well.
For example, you can place your navigation menu bar at the top, then your main text at the middle, and then all of the other information at the bottom of the page.
Make Your Buttons Easy to Press on a Mobile Device
According to a recent report done by NAR, a whopping 72% of people make use of their smartphones or tablets to buy homes and properties. If your website is not mobile-friendly, then you run the risk of losing a lot of leads.
Therefore, making your website as mobile-friendly as possible should be one of your top priorities. You can do this by enlarging your buttons and icons so that it is easy to press on a mobile device.
Moreover, your text boxes should be easily accessible as well. Basically, all clickable items should be large enough for people of different hand sizes to easily press.
Use A/B Testing to Know Which One Works
When you’ve done basically every web design tip possible, it is now time to “test” it. A/B Testing or otherwise known as Split Testing just refers to the method of using two different things to find out which one is better.
For this to work, just use your old website design and your newly updated one. Wait a couple of months and see which of your websites have a much higher conversion rate.
Once you’ve chosen one, continually improve your site and then do the same testing methodology again. Doing so will ensure that your site is updated using the latest design trends that can help increase conversions.
Implement a Live Chat Box
When people go to your website to look for potential homes and properties that they would like to buy, they might have a few questions about them.
This is where a live chat box comes in. These live chat boxes can aid the user whenever they have queries that they want to be answered.
To do this, you could hire an employee to do the job or you can even implement artificial intelligence and make use of AI chatbots instead.
Having this feature on your site can definitely help turn your visitors into prospects.