Do you want to learn some useful SEO copywriting tips from Copyblogger’s Brian Clark? Brian is the CEO of Copyblogger Media, and runs Copyblogger.com. He has vast experience in copywriting, copyblogging and SEO marketing.
One of the coolest things about him? He is regularly referenced in famous books including Seth Godin’s Linchpin and Chris Brogan’s Trust Agents.
Here are 6 awesome SEO copywriting advice from an awesome digital native!
Write content for both humans and search engines.
If you have an SEO strategy, you require the links on inbound. Website posts that generate a lot of inbound links are more valuable. They are also more rankable compared to those matching content without the links of inbound.
Do you have a proper content with a catchy headline? People can distribute that and link it to you. Remember, the higher the links you have, the higher you will rank. If you run a seo firm, take note on this as many agencies write for bots. Your content needs to be shareable and easy to find!
Avoid the most common copywriting mistakes.
The most common mistakes copywriters commit? Distance yourself from the following!
Not focusing on content creation.
Not knowing what a landing page is, or how to use one.
Not paying attention to headlines.
Not formatting your blog content properly.
Find new inspiration for your blog content.
Read Brian Clark’s advice when it comes to searching for the right blog inspiration,
“I always love to tell the story about how the printing press was invented by Gutenberg seeing a wine press and a coin stamp. Those two things have nothing to do with printing, but he figured it out from there. Or like Henry Ford went to a meat packing plant in Chicago and saw how they had conveyor belt assembly lines, and he applied that to the automobile industry, which was completely unheard of before then. So you have got to look for the intersections, but they are usually off in another area, and just be very observant about it. There are ideas everywhere.”
Write clear, catchy and interesting headlines.
Brian Clark recommends writing your headlines before composing the post itself. Your headline is your promise to your audience. You are promising them that your content will definitely deliver.
Think about your post, and what you are going to write. Work towards that goal and promise.
Never underestimate the power of list posts.
The more narrow your content is, the greater your rates on click-through will be. Why not write a very specific list post? Anyone can go briefly on the list content quickly—it is very easy to read.
Remember to reserve a file of swipe.
What is a swipe file? It is the best method on keeping track with the things that worked in the old days, and the reasons behind them. Swipe files can also deliver you great inspiration.
What are Brian’s favorite Copywriting and SEO Resources?
Well, he follows the people at SEOmoz, BlueGlass and HubSpot. Moreover, if you want more readings, Brian recommends “Breakthrough Advertising” by Eugene Schwartz, and “Advertising Secrets of the Written Word” by Joseph Sugarman.
What are the things that you had accomplised from Brian’s blogging and copywriting advice? Do you think you can improve your business by following the aforementioned tips and tricks?