What is website uptime? Well, website uptime is just a term that is used to refer to a website that is up and running without anything that hinders its performance. In other words, if people were to input your website’s URL or happens to come across your page from Google SERPs, they should be able to access your website as quickly as possible.

For an online entrepreneur, nothing is more frustrating than not providing customer satisfaction to each and every person that comes across your online store. You want your customers to be happy so that they will keep coming back. You could say that they are a good source of recurring income, but you also want to generally put a smile on their faces when you are doing business with them.

To know exactly how it feels not having your needs satisfied, put yourself in the shoes of your customers. Let’s say that they are about to check out only for your website to crash for an unknown reason, which could potentially lead to lower sales as a result of people just leaving your online store (and some might even never return).

To somehow prevent downtimes from happening, you should always go for a top hosting company and nothing else.

In this article, I will talk about why website uptime is important for your business and why you should always do things that will make your website accessible all of the time.

Improves Your Relationship with Your Customers

Nothing can deteriorate your relationship with your customers more than running a website that can go down for quite a long time. Google and other similar entities also agree with this because if they find that your website is down for the majority of the time, then they will penalize your site with low page rankings.

Maintaining a good website uptime ensures that your customers will be happy doing business with you. In fact, you can expect repeat customers if you happen to maintain this level of consistency.

No Time Lost

As a business owner, you want to be as efficient as possible when it comes to your business processes. When your website goes down and some of your customers happen to already have placed orders, you will have to track down all of the orders which can be a huge time-sink.

Furthermore, you will also have to constantly talk to your web hosting provider until the issue is resolved. Going for a reliable hosting company will give you the assurance that your website is (almost) always up and running and if you happen to run into any problems, you can contact them at any time. In short, there is no time lost.

No Loss in Revenue

If you are running an e-commerce website, nearly 100% website uptime is a must. You want to make sure that your customers can place orders at any time they want.

Look, every minute that your website is down means that you are losing revenues as a result. Making sure that your website is accessible all of the time means that there will be no loss in revenue.